Enterprise Growth Executive
Builds category-defining businesses from concept to scale.
I've spent 20 years building $B+ businesses from the ground up — retail media, loyalty, digital platforms, global brand. The through-line isn't the domain. It's knowing how to turn ambiguity into advantage.
About
I'm an enterprise marketing executive who builds platforms that don't exist — and scales them into category-defining businesses. Over 20+ years, I've operated across retail media, loyalty, digital advertising, global brand, and enterprise strategy with a consistent pattern: identify the opportunity, build the organization, deliver at scale.
At Target, I've directed the Circle loyalty ecosystem — one of the largest in U.S. retail — and previously led Roundel from startup to $2B+ in annual revenue. At Electronic Arts, I directed global brand strategy across international markets. Earlier executive roles at Valassis, Bankrate, and Cars.com built depth in enterprise sales, platform commercialization, and digital advertising.
The through-line isn't a domain. It's the ability to lead through ambiguity, align complex organizations, and compound outcomes over time — and to develop leaders who carry the work forward.
By the Numbers
Annual revenue directed at Roundel — with 20% YoY growth and 18% market share increase
Revenue scaled from $100M — a 5× increase through advanced audience and measurement strategy
Unlocked through audience segmentation infrastructure, including $49M in incremental profit via Meta, Google, and Criteo
LTV growth at Target Circle — alongside 18% lift in 90-day spend and 11-point churn reduction
Across product, sales, and marketing — grown from a team of 50 while maintaining execution quality and culture
Mid-level leaders mentored into senior roles — a deliberate investment in bench strength over two decades
Signature Work
Directed Target's full loyalty portfolio — Circle base, Circle 360 paid membership, and Circle Card — spanning strategy, benefit design, partner marketing, and a cross-functional team of 30+.
One of the founding executives of Roundel, Target's retail media network. Established go-to-market strategy, platform positioning, and advertiser infrastructure — while scaling the organization and expanding internationally.
Experience
Executive accountability for Target's loyalty business — strategy, membership growth, benefit design, partner marketing, and a cross-functional organization of 30+.
Executive leadership of global go-to-market strategy, marketing, and commercial operations for Roundel — Target's $2B+ retail media business. Directed international teams and established global monetization infrastructure.
Strategic and operational principal to the SVP of Target's media division. Directed planning cadences, leadership alignment, and performance accountability across a $1B+ division.
Led innovation strategy at the intersection of marketing technology, digital media, and ad product — translating platform capability into revenue-generating commercial products.
Led regional and vertical strategy divisions responsible for 75% of divisional revenue — with accountability for client delivery, team leadership, and enterprise growth.
Directed global marketing teams across creative, media, and regional execution for EA Sports — responsible for brand strategy, campaign development, and international go-to-market.
Early executive foundation in digital advertising, platform commercialization, and revenue strategy at two leading digital media businesses.
Expertise
Beyond the Work
Outside of work, I'm most myself on our 40-acre property in River Falls, Wisconsin — just 45 minutes outside of Minneapolis — where my husband Rob and I tend the garden, gather eggs, feed chickens, and bake sourdough. Nikki, our silver lab, has claimed the property as entirely her own.
I'm a mom of three daughters — and watching them navigate the world with confidence is the achievement I'm most proud of.
Sports have always been central to how I think about competition, teamwork, and what it takes to win. That mindset follows me into every leadership role I've held. I'm a passionate fan and a competitive person — in the best possible way.
I volunteer with organizations focused on female leadership through sport, believing that athletics builds exactly the kind of confidence and resilience young women need to lead. I also give time to causes addressing homelessness and hunger — because strong communities are the foundation everything else is built on.
Connect
I'm always open to conversations at the intersection of growth strategy, loyalty, and retail media — whether that's exchanging perspectives, exploring collaboration, or discussing how my experience might be relevant to what you're building.
The most interesting opportunities sit at the edge of what's never been built before. If that's where you're operating, I'd welcome the conversation.